Organ of Love

The Valentine's postcard pictured below dates from 1908. It comes from a collection of personal papers held in the Beaton Institute at Cape Breton University, the official repository of historically significant records pertaining to life and times in Cape Breton, Nova Scotia. Its seemingly unromantic caption reads: "Take back your heart. I ordered liver." Whatever personal message the sender was trying to get across to the recipient may be gleaned to some extent by the handwritten line on the card's front border and from the text on the back of the card. However, what caught my attention was the curious wordplay on internal organs, that was obviously penned by a commercial copywriter and considered worthy of mass production as a greeting card.

St. Valentine's Day was instituted by the Roman Catholic Church, on February 14th, 496, in commemoration of a priest martyred in Rome. Perhaps due to its pagan association with Cupid, or possibly because it had become such a secular and commercial phenomenon, the official observance of this day was removed from the religious calendar in 1969. The first association of St. Valentine with romantic love can be traced to Geoffrey Chaucer's Parliament of Fools, written in 1382 in celebration of the first anniversary of the engagement of Richard II of England to Anne of Bohemia. However, given the date of the engagement, Chaucer's reference to St. Valentine appears to be linked to the observance of the feast day of Valentine of Genoa on May 2nd. How the linkage between romance and the feast day of Valentine of Rome on February 14th was established is not known, but it is often spuriously linked to Lupercalia, a Roman fertility festival, that was celebrated in the middle of February.
Personalized Valentine's greetings date back at least until the middle of the 18th century, with commercial card production starting in England in the early 1800s. The mass production of Valentine's cards was started around 1850 in the United States, thanks to the entrepreneurial spirit of Esther Howland, the daughter of a stationer in Worcester, Massachusetts. The addition of candy and flowers appears to have emerged in the second half of the 20th century, as other sectors capitalized on the marketing opportunity established through the greeting cards.
What exactly is the message of this card?
In ancient Greek philosophical writings, as well as in early physiological works, the liver is associated with the dark emotions (wrath, jealousy, and greed). Dating back to ancient Egypt, the heart is seen as the seat of truth and the soul. So, is our seated diner rejecting love and asking for anger? Is this some curious variation on the old chestnut that the way to a man's heart is through his stomach? Is this a card that a man would give to a woman, or a woman to a man? Given the time period, is it logical to assume that this is the man's wife? Otherwise, what is she doing feeding him? Whatever the intended meaning might have been, in today's world, a card like this would be more likely to conjure up images of Hannibal Lecter, than it would to evoke some expression of love.